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Lips

Established in 2013, Lips France is an e-liquid brand that was born in Loire-Atlantique, not far from the city of Nantes. This company, the brainchild of its co-founder Cédric Merino - Riocher, has been able to leverage the latter's experience and expertise, gained over his twenty-year career as a master perfumer. Indeed, Merino - Riocher also presided over the house of Synopsis Paris, where he was able to hone his talent and understanding of perfumes and flavors.

At the dawn of the vaping era, the e-liquids available on the market were often disappointing in terms of taste. This disappointment stemmed from the simplicity of the electronic cigarettes models of the time, which were not designed to enhance complex flavors. Consumers were therefore faced with a rather limited and unsatisfactory range of tastes.

This observation led Merino - Riocher to consider a new approach. Inspired by his experience as a master perfumer, he decided to put his expertise at the service of the electronic cigarette. His goal was to create e-liquids that were out of the ordinary, offering unprecedented and bold flavors that exceeded the usual taste boundaries.

The result was a unique blend of science and art, as he was able to marry his deep knowledge of perfumes and flavors with the technology of the electronic cigarette. Thus, the brand Lips France was able to transform the vaping experience, introducing consumers to a range of flavors that defy the ordinary and redefine what one can expect from an e-liquid. It is thanks to this ingenuity that Lips France has become a key player in the vaping industry.

Since 2013, Lips France, a major player in the vaping industry, has been offering vape enthusiasts an impressive variety of over 100 e-liquids, thanks to its innovative collections. Fans of fruity, sweet, or menthol flavors, and all sorts of nicotine concentrations, find their happiness here. The brand owes a large part of its success to Olivier Merino-Riocher, co-founder and renowned master perfumer for over two decades. His valuable expertise has allowed the creation of unique blends with refined flavors.

When mentioning Lips France, it is impossible to overlook their flagship creation, which propelled the French manufacturer to the forefront of the vape scene: "La Chose" from the Le French Liquide range! A complex e-liquid that combines no less than 12 different flavors, including caramel, coffee, and a variety of nuts. Loved by vapers worldwide, this product is available in 10ml bottles with various nicotine levels, but also in a 50ml format without nicotine, for a tailored experience.

Fans of DIY (Do-It-Yourself) will be delighted by the Supervape range, which offers a wide selection of simple and innovative concentrated flavors. From fruity to sweet scents, these products stimulate creativity to concoct bold recipes. The flavors of salted butter caramel, delicious pear almond tart, or the taste of sour candy reminiscent of childhood confectionery are particularly tempting.

Lips France was also the first manufacturer to introduce e-liquids with nicotine salts, promoting rapid absorption of nicotine and a particularly smooth throat hit. Among them, we find the famous "La Chose", the USA Strong with a robust tobacco flavor, and the USA Classic with a light tobacco scent.

In addition, the French manufacturer has demonstrated its expertise in the design of POD type electronic cigarettes. The Koddo Pavinho, crowned the best pod at the Vapexpo 2019 in Paris, is a true technological gem. With an exceptional design, it offers a superior vaping experience. Thanks to its Bluetooth connectivity, a dedicated mobile app, available on Android, allows for many innovative features such as power adjustment from your phone or consumption tracking. The mesh coils ensure discreet vaping without compromising flavors, for a truly remarkable vaping experience.